Marketing

The Practice With The Best Brand Wins.

Your expertise is practicing medicine. Our expertise is marketing your practice. How you communicate your practice’s services, how easily prospective patients can learn about you and how you differentiate yourself from the competition significantly impact your bottom line. And that’s precisely where DoctorsXL can help. We represent the “how” of practice marketing.

All of DoctorsXL’s marketing services are custom designed to meet your practice’s specific needs to ensure maximum return on investment. When your practice is ready to go to the next level through elite marketing, we’ll be waiting for you.

Branding and Corporate Identity

From naming your practice to designing a high-tech logo, DoctorsXL’s in-house marketing and design specialists work closely with you to create a specialized, sophisticated and consistent image and brand identity. We help ensure that every patient touch point reinforces your practice to keep your brand at the forefront of your patients, and referring physicians, minds. Ultimately, a strong brand and well executed marketing strategy will help position your practice for efficient growth for years to come. DoctorsXL’s strategic branding services include:

• Practice name and tagline development

• Logo creation

• Letterhead, appointment cards, business cards and prescription tablet design

• Corporate colors and branding strategy

• PowerPoint templates

Online Marketing

Today’s patient has an incredible amount of information at their finger tips. When searching online for a new physician or healthcare service, countless providers are located within seconds. This is precisely why a clearly defined online marketing strategy is imperative. Online marketing services include, but are not limited to:

• Website design, development and retooling

• E-newsletter creation to compliment website

• Search Engine Optimization

• Website hosting and updates

Public Relations

Not only is public relations the most inexpensive method for generating awareness of your practice, but it also builds credibility. DoctorsXL creates and distributes press releases and public service announcements about your services, physicians and/or techniques to targeted industry-related publications, as well as targeted patient e-news sources, newspapers, magazines and radio stations. DoctorsXL’s public relations services include:

• Press release creation and distribution

• Public service announcements

• Interface with editors to supply expert testimonials

Patient & Referring Physician Acquisition & Retention

Establish and build your referring physician and corresponding patient base through proven practice marketing efforts. Going well beyond traditional advertising, DoctorsXL’s marketing services aim to reinforce your practice as the expert in your field and encourage a loyal referral base of patients and physicians. Our patient and physician marketing services include:

• Letters and/or postcards announcing new a doctor, service or information available

• Tri-fold brochure creation

• Advertisements that can be scaled to fit any size publication/newspaper

• Referral program design and execution

• Patient newsletter (via e-mail or traditional mail)

• Internal marketing strategies

• Patient gifts and branded items   

Custom Programs

DoctorsXL can create a customized marketing program for your practice. From refreshing an existing website and event planning to sourcing branded promotional items and holiday cards, our team of marketing experts can help you market your practice for maximum results, growth and revenue.